Look for Experience and Specialisation
A photographer who specialises in newborn photography will have the training, patience, and skills necessary to work safely with fragile new babies. They’ll know how to handle and settle infants gently, maintain a calm environment, and capture natural, meaningful images that reflect the connection between parent and child.
Consider Their Style and Portfolio
The style of newborn photography varies—some focus on posed and wrapped images, others lean toward lifestyle and documentary. Parents should ask themselves: Do I want posed, sleepy shots in wraps and baskets, or more natural, in-home moments with our family? A photographer’s past work will give clues about what they do best.
Safety Should Always Come First
Safety is non-negotiable. Look for information about the photographer’s training and approach. Do they use safe posing techniques? Are sessions baby-led, with plenty of breaks? Are cleanliness and hygiene part of their process? Trusting someone with a brand new baby means ensuring they prioritise safety above all.
Prioritise Comfort and Personalisation
A great photographer will take the time to get to know their clients—understanding their preferences, offering wardrobe guidance, and creating a relaxed, personalised experience. They will have a gentle, intuitive approach and offer resources like a pre-session checklist, outfit suggestions, and even client wardrobes for both baby and parents.
Ask About the Full Experience
Another important consideration is the full experience. Does the photographer provide clear guidance before, during, and after the session? Do they offer both digital images and professional prints or albums? Understanding what’s included in each package—and how those products are delivered—can affect your decision.
Read Reviews and Testimonials
Reading testimonials can provide insights into how the photographer interacts with families. Are they described as calming, thoughtful, and professional? Do past clients feel the experience was easy and enjoyable? Feedback from other parents often highlights strengths that aren't visible from a portfolio alone.
Understand the Value, Not Just the Price
Price is naturally a factor, but it shouldn’t be the only one. A more experienced newborn photographer might charge higher rates, but their expertise, service, and product quality often make the investment worthwhile. Parents should consider the lasting value of these images, especially since newborns change so quickly.
Book Early and Be Flexible
Scheduling is also crucial. Many photographers recommend booking in the second trimester, as most newborn sessions are scheduled within the first 5–14 days after birth. Some offer flexible timing and will pencil in your due date, with room to adjust once your baby arrives.